Dimensions of McDonaldization4
| Dimension | Description |
| Efficiency | ‘Choosing the optimal means to achieve a given end’ |
| Calculability | ‘Calculating, counting, and quantifying means and end, with quantity serving as a surrogate for quality’ |
| Predictability | ‘Services and products being very similar from one time and place to another time and place’ |
| Control | ‘Increased control of humans through use of nonhuman technology’ |