RT Journal Article SR Electronic T1 Chronic pain care: time for excellence JF Family Medicine and Community Health JO Fam Med Com Health FD BMJ Publishing Group Ltd SP e000285 DO 10.1136/fmch-2019-000285 VO 8 IS 2 A1 Heath, Laura A1 Philip, Andrew YR 2020 UL http://fmch.bmj.com/content/8/2/e000285.abstract AB The current health system aims to cope with the epidemic of chronic pain. The narrative urgently needs to be reset to one that strives for excellence. This reflection illustrates what excellence may look like and also highlights where system biases are preventing positive change from occurring.